BOZEMAN, Mont., April 25, 2017 /PRNewswire/ — XY Planning Network today opened the application window for the 2nd annual FinTech Competition, hosted at #XYPN17, the industry’s only financial planning conference exclusively for advisors serving the Gen X and Gen Y markets. Prizes will be awarded for the best innovation, and the competition will be hosted by advisor tech expert, Bill Winterberg of FPPad. This year’s #XYPN17 conference will be held August 28-31st in Dallas, Texas.

XY Planning Network is committed to supporting the development of technology innovation in business-to-business advisor solutions by promoting the newest tech startups in the industry.

Six finalists will be chosen among applicants, and those selected will each have an opportunity to introduce, promote, and garner interest in their offerings via a live full-audience presentation at the #XYPN17 conference, with winners selected by an elite panel of judges – including Michael Kitces, Bill Winterberg, and representatives from conference sponsors, Betterment for Advisors and Quovo.

To enter, technology must be used to support financial advisors who serve Gen X and/or Gen Y clients. Companies who enter must either have been launched in the last 12 months, or have less than $1 million in revenue, or be an existing company launching an entirely new product that is substantively different from its existing offerings. Interested companies can apply here.

«We’ve come to a point in the financial services industry where advisors now recognize that a strong technology foundation is a requirement, not an option, for staying competitive in an increasingly crowded marketplace,» said Alan Moore, co-founder of XY Planning Network. «We strongly feel that it is our responsibility, as advocates for the next generation of advisors and clients, to connect them with the most innovative, groundbreaking technologies in the industry. #XYPN17 breaks down the cost barrier so anyone with an advisor technology solution has an even playing field to showcase their work.»

All finalists in the XYPN FinTech competition will receive free passes and a free booth to exhibit at the #XYPN17 conference, and the winner will also receive substantial additional visibility and exposure, including coverage on the popular Nerd’s Eye View blog, a promotional video feature, press release, and podcast interview opportunities.

The inaugural winner of last year’s Fintech Competition, which received 19 applications, was Snappy Kraken, a marketing technology platform for financial advisors that provides a single source for personalizing, deploying, managing, and tracking a suite of ready-made marketing campaigns and business processes.

«Entering the XYPN FinTech startup competition was a turning point for our business,» said Robert Sofia, founder and CEO of Snappy Kraken. «Within the first three months of winning, we went from zero to over $700,000 in sales, landed two large enterprise accounts, and attracted significant investor interest. Hands down, the XYPN Fintech Conference can be a game changer and, at the very least, an incredible networking opportunity for a new business.»

To learn more about the XYPN Fintech Competition or to register for the #XYPN17 Conference, visit

About XY Planning Network

The XY Planning Network, with over 400 advisors, is the leading turnkey financial planning platform for fee-only financial advisors who want to serve their Gen X and Gen Y peers, providing comprehensive financial planning services for a monthly subscription fee and without product sales or asset minimums. The Network offers a virtual community for new and established financial advisors who want to serve a younger clientele, and provides its members compliance support services, marketing support, business tools and templates, and a wide range of technology solutions.

About FPPad

FPPad is the leading source of technology-centric news and information for financial professionals. Founded in 2008 by Bill Winterberg, FPPad publishes online content, podcasts, and videos covering financial technology trends, and also produces the weekly FPPad Bits and Bytes broadcast, the only free video broadcast dedicated to the coverage of technology for financial advisors.

FPPad is an independent company and is unaffiliated with the XY Planning Network.


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SOURCE XY Planning Network