BOZEMAN, Mont., Feb. 14, 2018 /PRNewswire/ — Zoot Enterprises today unveils its latest new platform, WebRules® Live and Builder. For 25 years, Zoot has provided best-in-class decisioning tools for the country’s top financial institutions. With its newest offering, Zoot can develop and deploy client solutions that are faster and more flexible than ever before.

«The market demands a clear definition of how we do things — how we put the pieces together,» said Eric Hathaway, VP of Marketing at Zoot Enterprises. «Zoot has achieved this by introducing WebRules Live, our new decisioning engine, and WebRules Builder, our new design tool. Together, they are a game-changing evolution in decisioning technology. We’re excited about putting them to work.»

Live and Builder answer an important need in the industry: to give financial institutions complete transparency and control over their business initiatives. In today’s competitive, highly regulated banking environment, WebRules provides nimble, purpose-built solutions to address any financial institution’s end-to-end decisioning needs — all with the reliability, redundancy, and security of Zoot’s world-class infrastructure.

The WebRules platform is available for business needs that include decisioning, origination, prescreen-of-one, instant decisioning, prequalification, enterprise cross-sell, data acquisition, fraud, merchant acquisition and monitoring, and automotive title and registration applications.

New WebRules features include:

  • Full transparency and configurability while enabling users to meet regulatory reporting requirements
  • Flexible database design that allows platforms to grow and change
  • Validation of business processes and logic in the Builder interface
  • A collaborative building process with permission-based access
  • Real-time debugging and test-driven development to allow testing while building the system

The WebRules platform is the result of decades of refinement, industry insight and collaboration with Zoot’s clients. «No one else in the marketplace has the ability to bring hundreds of diverse data sources, customized logic, and instant decisioning together in real time, with a tool,» said Chris Nelson, CEO of Zoot Enterprises. «With WebRules Builder, you can take a working model and prototype it yourself, as you are thinking through the idea. And as you are prototyping, you are actually building. Having this kind of speed to market is unparalleled.»

About Zoot Enterprises

For over 25 years, Zoot Enterprises has been a global provider of advanced origination, acquisition, and decision management solutions. Its customer-centric tools and services enable Zoot’s clients to add value and differentiation, while providing simple, scalable solutions to specific business objectives.

A leader in the fintech industry, Zoot’s cloud based secure processing environment delivers millisecond real time decisions accessing hundreds of cutting edge data sources to help reduce risk and increase conversions. The company’s international client base includes major financial institutions, retailers and payment providers. 

Zoot – From Data to Decision.® 

For more information, please visit or call 406-556-7555. 

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Sara Tatnall
PR Manager
[email protected]


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SOURCE Zoot Enterprises